Privacy Policy

Effective Date: 16/06/2025

1. Purpose and Scope

Zell Properties (“Zell,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, share, and protect the personal data of individuals who use our website, mobile applications, and services (collectively, the “Platform”).

This policy applies to all users, regardless of location. Zell serves clients globally but only lists and facilitates transactions for properties in Pakistan (Karachi, Islamabad) and the United Arab Emirates (Dubai).

By using our Platform, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

We collect two categories of data: information you provide and information we collect automatically.

a. Information You Provide Voluntarily

• Personal Identification: Full name, phone number (OTP verification), and email address
• Professional Information: For agents, brokers, or developers—business name, license numbers, agency affiliations
• Property Details: Submissions, preferences, saved listings
• Verification Data: Government-issued IDs, proof of ownership (if applicable)
• Payment Information: Billing details for premium services (processed securely via third parties)
• Communication: Messages, inquiries, feedback, support tickets

b. Information Collected Automatically

• Device and Log Data: IP address, browser, operating system, device type
• Usage Patterns: Pages visited, searches, click activity, time spent on listings
• Location Data: If enabled, we may collect geolocation to offer localized services
• Cookies and Tracking Technologies: Used to enhance performance and personalization

3. How We Use Your Information

We use personal data for the following purposes:

• Account Management: To verify identity, maintain user accounts, and enable secure login via OTP
• Service Delivery: To present listings, process inquiries, schedule viewings, and manage transactions
• Personalization: To customize content, display relevant properties, and suggest tailored results
• Communication: To respond to inquiries, send alerts or confirmations, and offer customer support
• Marketing (With Consent): To send newsletters, promotions, and relevant updates—users can opt out anytime
• Legal and Regulatory Compliance: To comply with financial, consumer, and data protection laws
• Security and Monitoring: To detect fraud, enforce platform policies, and protect account integrity

We do not use your data for profiling or automated decision-making that has legal or significant consequences.

4. Sharing Your Information

We do not sell your personal data. We may share data in the following circumstances:

• Authorized Service Providers: Payment processors, cloud storage providers, analytics platforms, marketing tools
• Agents and Developers: If you choose to interact with property representatives via the Platform
• Legal and Regulatory Authorities: Where required by law, court order, or to protect rights and property
• Business Transfers: If Zell undergoes a merger, acquisition, or asset transfer, your data may be shared under equivalent privacy obligations
• Listing Partners: Some property data may be syndicated to or from trusted real estate networks

All third parties must adhere to confidentiality and data protection standards consistent with this policy.

5. International Data Transfers

Your data may be processed and stored in jurisdictions outside your country, including Pakistan and the UAE. We implement appropriate legal safeguards (such as contractual clauses and data localization protocols where applicable) to ensure protection under local and international privacy laws.

By using the Platform, you consent to such international transfers of your information.

6. Data Retention

We retain your personal data only for as long as necessary to:

• Fulfill the purpose it was collected for
• Provide services and support
• Satisfy legal, accounting, or reporting requirements
• Defend against potential claims

When data is no longer needed, we securely delete or anonymize it. You may request data deletion, and we will comply unless retention is legally required.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access a copy of the personal data we hold about you
• Correct inaccurate or outdated information
• Delete your data (“right to be forgotten”)
• Restrict or object to certain types of processing
• Withdraw consent for marketing communications
• Data Portability (receive your data in a machine-readable format)

To exercise these rights, please email: privacy@zell.pk. We will verify your identity before fulfilling your request and respond in accordance with applicable law.

8. Cookies and Tracking Technologies

We use cookies and similar tools to:

• Maintain secure login sessions
• Remember your preferences
• Analyze user behavior for platform optimization
• Deliver tailored property suggestions and promotions

You may manage or disable cookies via your browser settings. Some functionality may be limited if cookies are blocked.

9. Data Security

We apply industry-standard security measures including:

• Encrypted communication and data storage
• Access control and authentication protocols
• Firewall and intrusion prevention systems
• Regular audits and security testing

While we strive to protect your data, no system is entirely immune to risk. You are responsible for safeguarding your own login credentials and devices.

10. Children’s Privacy

Zell Properties is not directed toward individuals under the age of 18. We do not knowingly collect or process personal information from minors. If such data is identified, it will be promptly deleted.

11. External Links and Third-Party Sites

Our Platform may contain links to third-party websites. These websites have their own privacy policies. Zell does not control or take responsibility for their content, security, or data practices. You are encouraged to review their terms independently.

12. Updates to This Policy

We may revise this Privacy Policy to reflect changes in our practices, legal requirements, or service offerings. The updated policy will be published on our website with the new “Effective Date.”

Your continued use of the Platform after such changes constitutes acceptance of the updated terms.

13. Contact Us

For questions, data access requests, or privacy-related concerns, please contact:

Zell Properties – Privacy Officer
Email: care@zell.pk
Address: Zell Properties, 3rd Floor, Building No. 12-C Lane-4, Zulfiqar Commercial Area, DHA Phase-8, Karachi.
Website: www.zell.pk